In the rip tide waters of the big business world, the start-up is similar to a surfer. Riding the roughest of waves with a surfboard of resolve, these entrepreneurial surfers paddle out in rain or shine when summoned by the call of the waves; despite the chance a disastrous wipe-out. The ones who survive in this world are able to catch a wave that takes them all the way back into the shores of success. However, in this world the best surfers are not always the one who happen to hit the biggest waves. Sometimes it is the one that paddles out when their seems to be no waves at all, only to be the first to catch the big one when it comes. That is the type of entrepreneurial surfer that Ricci Minella is...
Ricci Minella is the CEO of D.E. Premier Products. This company is out on a mission to offer all in Pittsburgh more burgh for their buck with their all-star product- The Burgh Card. For those in Pittsburgh, especially college students, it would be wise to get this card. It offers discounts at restaurants, retail, and entertainment store in Oakland, Downtown, and Southside locations. But that is not the thing that entices me to buy the card. The thing that makes me a holder of these dynamic discount card is the events it provides discounts at.
About two months back, I went to the a Rock event that the Burgh Card sponsored at the Hard Rock. Not only were the bands amazing, but I got 15% percent off everything I bought there! To top it off, for the events grand finally, in walks the CEO of D.E. Premier Product with the band A.E. Honick and the SoulShakedown. What a way to finish! This guys rocked the house out as Ricci rolled out his own signature song- The Sun Sets. That was a night to remember.
...As Ricci paddles out with a Burgh Card surfboard and a acoustic guitar, many from a distance may wonder why he's out there in the big blue. But watch carefully my friends, because this CEO is soon to catch a tidal wave that will save your bucks in the big burgh while jamming to a sound like you've never heard. So stay surfing Ricci, cause your in for one hell of a ride!
The Movement Continues...
- Rhetorical Artz
*You can find out more about the Burgh Card @ www.burghcard.com
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